What Is Search Engine Marketing?
How Does it Work?

HELP YOUR CUSTOMERS TO FIND YOU!

SEM is the process of optimizing your digital content so that anyone looking for your products and services via search engines can find your information via various paid advertising channels using a variety of techniques to present your message in front of your target audience efficiently and cost effectively.

 

What's your approach to SEM?
The Black Diamond SEM Approach

Our approach to Search Engine Marketing (SEM) is very straightforward:

  1. You offer specific products and services
  2. Your customers are searching for your products and services
  3. We use SEM to connect your customers to you!

The world has evolved into a digital age where the search engine is the default tool used to find products and services globally. Even though other traditional sources of information like radio, TV, and newspapers still exist today, the search engine is the primary tool used to validate and connect with product and service providers.

Therefore, if you provide any product or service, then it is essential that you establish a digital presence for your business, and that your presence is fully optimized for search engines to showcase your products and services above the pack.

Search Text Ads

Search text ads often appear next to or above search results when people look for products and services.

Display Ads

Display ads appear on millions of websites and apps, so your ad can show up wherever your audience is.

Video Ads

Video ads are shown only to your target audience and you only pay when they watch. In other words, you won’t waste money advertising to people who aren’t interested in your business.

We do all of the Digital Marketing heavy lifting so you can focus on your business. The work we do and the accounts themselves always stay with you and your company; this means that once we generate your desired customer traffic, you will always have access to the accounts used for marketing your business, regardless if you are still a BDT client.

What do our SEM Services Include?
SEM Services
  • Dedicated Account Executive for Collaborative Ideas
  • PPC Strategy Development
  • Campaign Modifications to Optimize Ongoing Marketing Strategies
  • Digital Marketing Consulting
  • Ongoing Keyword Performance Analysis and Modifications
  • Conversion Tracking Analysis
  • Reporting & Analysis
  • Continuously Work Towards Delivering the Most Value at the Least Cost
What is SEM Management?
Why engage in SEM Management as a service?

SEM Management is a continuous process of building, maintaining and analyzing advertising campaigns to achieve optimal results. SEM Management is a full-time effort that requires knowledge and expertise in the efficient use of these continuously evolving technologies. Each platform that we utilize to market your business presents a unique method for optimally using the service. Our team focuses on mastering these techniques and providing you with quality SEM Management regardless of the platform you choose to capitalize.

The value of every dollar invested in marketing on these platforms relies on the quality of SEM management you sustain. Any business that wishes to utilize online advertising platforms to drive business to their front door should consider professional SEM Management. We focus on helping businesses spending as little as $200 per month across the available SEM platforms.

Contact Us

Telephone: 877-224-7207

    WHAT’S INCLUDED?
    Our Strategy Includes
    Search Engine Optimization (SEO)
    Search Engine Optimization (SEO) is the process of configuring web content to optimize the probability that the content will be found with the optimum ranking when users submit relevant targeted…
    Search Engine Marketing Service
    SEM is the process of optimizing your digital content so that anyone looking for your products and services via search engines can find your information
    Social Media Marketing Services
    Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
    Email marketing services
    Email is an essential tool in that should be included in your marketing program for direct engagement to share content with prospects and customers
    Advertising agency services
    We strive to continuously reduce your cost per lead while increasing your number of leads. This ultimately allows your marketing budget to be much more effective hence increasing profit margins…
    Content Marketing
    Whether you’re launching a new brand or breathing new life into an existing one, content can help communicate your unique brand values and personality.